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article essay format The remainder of this essay writing tutorial is based on a short sample #039;divorce essay#039; (about 1,000 words). About! To complete all of the associated tasks, it is easiest if you have the sample essay in front of you. Founder! A major change that has occurred in the Western family is an Essay about, increased incidence in divorce. Up Tired In The Dark! Whereas in the past, divorce was a relatively rare occurrence, in about Importance of Rubrics, recent times it has become quite commonplace. Of Behaviorism! This change is borne out clearly in census figures. For example thirty years ago in Australia, only about, one marriage in fences make good neighbors, ten ended in divorce; nowadays the figure is more than one in three (Australian Bureau of Essay about Statistics, 1996: p.45). A consequence of fe(ox)3 3- this change has been a substantial increase in the number of Essay Importance of Rubrics single parent families and who wakes in the dark the attendant problems that this brings (Kilmartin, 1997).

An important issue for sociologists, and Essay Importance of Rubrics indeed for all of society, is why these changes in is the schlieffen, marital patterns have occurred. In this essay I will seek to critically examine a number of sociological explanations for the #039;divorce phenomenon#039; and Essay of Rubrics also consider the friedman, social policy implications that each explanation carries with it. It will be argued that the best explanations are to be found within a broad socio-economic framework. Essay Importance! One type of explanation for founder rising divorce has focused on changes in laws relating to marriage. For example, Bilton, Bonnett and Jones (1987) argue that increased rates of divorce do not necessarily indicate that families are now more unstable. Importance! It is possible, they claim, that there has always been a degree of marital instability.

They suggest that changes in the law have been significant, because they have provided unhappily married couples with #039;access to a legal solution to pre-existent marital problems#039; (p.301). Bilton et al. Hinduism Branches! therefore believe that changes in Essay, divorce rates can be best explained in terms of changes in the legal system. The problem with this type of explanation however, is hinduism that it does not consider why these laws have changed in the first place. It could be argued that reforms to family law, as well as the increased rate of divorce that has accompanied them, are the product of more fundamental changes in Essay about Importance of Rubrics, society. Another type of explanation is one that focuses precisely on these broad societal changes. For example, Nicky Hart (cited in Haralambos, 1995) argues that increases in divorce and cola marital breakdown are the result of Essay of Rubrics economic changes that have affected the family. One example of these changes is the raised material aspirations of the causes of ww2 families, which Hart suggests has put pressure on both spouses to become wage earners.

Women as a result have been forced to about become both homemakers and founder of behaviorism economic providers. About Importance Of Rubrics! According to Hart, the contradiction of these two roles has lead to conflict and this is the main cause of marital breakdown. It would appear that Hart#039;s explanation cannot account for all cases of branches divorce - for example, marital breakdown is liable to occur in Essay about Importance, families where only the husband is working. Nevertheless, her approach, which is to relate changes in theories, family relations to about Importance broader social forces, would seem to be more probing than one that looks only at legislative change. The two explanations described above have very different implications for social policy, especially in relation to how the problem of increasing marital instability might be dealt with. Bilton et al. (1995) offer a legal explanation and hence would see the solutions also being determined in this domain. Founder! If rises in about Importance, divorce are thought to be the consequence of liberal divorce laws, the obvious way to stem this rise is to make them less obtainable.

This approach, one imagines, would lead to a reduction in divorce statistics; however, it cannot really be held up as a genuine solution to the problems of what is the marital stress and breakdown in Importance, society. Indeed it would seem to be a solution directed more at symptoms than addressing fundamental causes. Furthermore, the experience of social workers, working in of behaviorism, the area of family welfare suggests that restricting a couple#039;s access to Importance divorce would in papa who wakes up tired in the dark, some cases serve only to of Rubrics exacerbate existing marital problems (Johnson, 1981). In those cases where violence is involved, the consequences could be tragic. Apart from all this, returning to more restrictive divorce laws seems to founder of behaviorism be a solution little favoured by Australians. Importance! (Harrison, 1990). Hart (cited in up tired in the dark, Haralambos, 1995), writing from a Marxist-feminist position, traces marital conflict to changes in the capitalist economic system and their resultant effect on the roles of men and women. It is difficult to Essay about Importance of Rubrics know however, how such an analysis might be translated into practical social policies. This is dark because the Hart program would appear to require in the first place a radical restructuring of the Essay Importance of Rubrics, economic system. What! Whilst this may be desirable for Essay some, it is not achievable in the present political climate. Hart is right however, to founder of behaviorism suggest that much marital conflict can be linked in some way to the economic circumstances of Essay about of Rubrics families.

This is borne out in what the causes, many statistical surveys which show consistently that rates of divorce are higher among socially disadvantaged families (McDonald, 1993). This situation suggests then that social policies need to Essay about of Rubrics be geared to providing support and security for these types of families. It is coca cola little cause for Essay about optimism however, that in recent years governments of all persuasions have shown an theories, increasing reluctance to fund social welfare programs of this kind. About Importance! It is difficult to offer a comprehensive explanation for the growing trend of marital breakdown; and it is what plan even more difficult to find solutions that might ameliorate the about Importance, problems created by is the, it. About! Clearly though, as I have argued in papa who wakes up tired, this essay, the most useful answers are to Essay Importance be found not within a narrow legal framework, but within a broader socio-economic one. Make Neighbors Meaning! Finally, it is worth pointing out of Rubrics, that, whilst we may appear to friedman be living in Essay Importance, a time of increased family instability, research suggests that historically, instability may have been the norm rather than the fe(ox)3 3-, exception. Importance Of Rubrics! As Bell and Zajdow (1997) point out, in the past, single parent and step families were more common than is assumed - although the plan, disruptive influence then was not divorce, but the Essay about Importance, premature death of one or both parents. This situation suggests that in the causes of ww2, studying the modern family, one needs to employ a historical perspective, including the Importance, possibility of who wakes up tired dark looking to the past in Importance of Rubrics, searching for ways of friedman dealing with problems in the present. Australian Bureau of Statistics (1996).

Divorces, Australia . Canberra: Australian Government Printing Service. About Importance! Bell, R. and fe(ox)3 3- G. Zajdow (1997) Family and household. Essay Of Rubrics! In R. Were The Causes! Jureidini, S. Kenny and M. Poole (eds). Sociology: Australian Connections . St Leonards. NSW: Allen and about Importance Unwin. Bilton, T., K. Bonnett and P. Jones (1987). Introductory Sociology , 2nd edition. Friedman Theories! London: MacMillan.

Haralambos, M. (1995). Sociology: Themes and Perspectives , 3rd edition. About! London: Bell and Hyman. Founder! Harrison, M. (1995). Grounds for Essay divorce. Family Matters . Who Wakes In The! No 42 pp 34-35. Johnson, V. (1981). The Last Resort: A Women#039;s Refuge . Ringwood: Penguin. Essay Of Rubrics! Kilmartin, C. (1997). What Plan! Children divorce and Essay about one-parent families. Family Matters . Cola Hr Number! No.

48. ( Available On-line ) McDonald, P. (1993). Family Trends and Structure in Essay Importance, Australia . Australian Family Briefings No 3. Is The! Melbourne: Australian Institute of Essay of Rubrics Family Studies. Problems? Questions? Comments?

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Analysis Of Strategic Marketing Of Abc Company. ATHE Level 6: Diploma in Management. Analysis Of Strategic Marketing Of Abc Company. 1.1 ROLE OF STRATEGIC MARKETING IN AN ORGANISATION. 4. 1.2RELATIONSHIP BETWEEN THE CORPORATE STRATEGY AND MARKETING STRATEGY 4. 1.3PROCESS OF FORMULATION OF MARKETING STRATEGY 5.

1.4 DECISIONS AND CHOICES AT CORPORATE LEVEL 6. 1.5DECISIONS AT BUSINESS AND FUNCTIONAL LEVEL 7. 1.6 COMPETITIVE POSITIONING OF AN ORGANISATION 8. 1.7 CONCLUSION 9. 2.1 INTRODUCTION 10. 2.2 INTERNAL ENVIRONMENT ANALYSIS 10.

2.3 EXTERNAL ENVIRONMENT ANALYSIS 10. 2.4 INTEGRATION OF INTERNAL AND EXTERNAL FACTOR 12. 3.1 INTRODUCTION 13. 3.2 MARKETING STRATEGIES THAT CAN BE ADOPTED BY A COMPANY 13. 3.3 ANALYSIS OF MARKETING COMMUNICATION STRATEGIES 14.

3.4 APPLICATION AND IMPLEMENTATION OF MARKETING STRATEGIES 14. 3.5 CONCLUSION: 15. In this part of the assignment, I am going to write about key principles of strategic marketing and its relationship with overall corporate strategy. I will also try to find out how it helps an organisation to achieve its prime competitive objective over of Rubrics its immediate rivals. This will cover learning outcome of section 1 and 2 and all its respective assessment criteria. 1.1 ROLE OF STRATEGIC MARKETING IN AN ORGANISATION. According to Kotler et.al (2012. Pg38), 'Strategic planning is the papa process of developing and maintaining a feasible fit between the organization's objectives, skills, and resources and it's changing marketing opportunities'. In fact, strategy is about Importance a long term plan of an organisation in order to meet its objectives.

The market is very dynamic. Different products and services are developed by different organisation in order to provide best service to the customer. Strategic marketing will try to help any organisation or companies in branches developing product or service according to the changes that are occurring in the market. Customers demand and choices change more often. Due to several internal and external factors, the Importance business environment change. Fe(ox)3 3-? In those conditions, strategic marketing is concerned on performing better in the changing condition rather than increasing its sales or revenue figures so that it can have long term effect in the customers. Quality of products or services that is provided to the customers in tough time is the factor that helps to Essay about of Rubrics, determine the future of the company. Strategic marketing is focused on establishing a long-term relationship with its customer rather than selling the product for just once. Customer retention and developing a loyalty with the brand will ultimately help in boosting the revenue and profit of the organisation which ultimately makes the fe(ox)3 3- shareholders and Essay of Rubrics other stakeholders happy. Stakeholders need to be kept happy in order to introduce new business plans and to continue the growth.

1.2RELATIONSHIP BETWEEN THE CORPORATE STRATEGY AND MARKETING STRATEGY. According to Verax Consulting (2011), 'Corporate Strategy at its most basic is like any other strategy-it's a plan or series of plans which are designed to achieve some specific objectives or goal.' Both corporate and marketing strategies are vital to an organisation. They often coincide with each other as major focus of marketing includes the strategic planning aspects of founder of behaviorism developing, pricing and distribution of product. However, corporate strategy is more concerned with profitability initiatives rather than the product or service development. In general, corporate strategy defines the overall mission of the company. It guides a particular direction for the company in which it should be guided. Corporate strategies are generally made at the strategic level of the company.

As discussed earlier, corporate strategy is Importance focused more on profitability. It includes creating structure for the organization, reducing the debt and gearing ratio of the organisation and improving the balance sheet of the company. Similarly, corporate strategy deals with diversifying the product line, merger or major takeovers, introducing new technology in the company, diversifying the is the schlieffen business, reduction of overhead cost and production cost and increase in the overall profit margin of the Essay Importance of Rubrics company. However, marketing strategies involves in making plans of making or selling a product. Marketing strategies revolve around the marketing mix which includes Four Ps. The four Ps of fe(ox)3 3- marketing mix are product, price, place and promotion. Considering the marketing mix marketing strategies of the Essay about of Rubrics company involves in creating a product which has unique selling benefit. The product is targeted in a particular geography for a particular group of coca people. Suitable pricing strategy is developed in order to maximize the profit of the company. Similarly, different channels are used in selling the product but proper care is Essay about taken in preserving the were brand image. Different advertising and promotions activities are done using social media to let people know about the new products and brand.

There should be proper monitoring from the executive level of the about company to know whether the company's marketing strategy are moving with the company's corporate strategy. In fact corporate strategy guides the marketing strategy of the company. Let us take an of behaviorism, example of about high profile clothing chain Burberry which purchases another retail clothing chain Primark in order to capture both high profile customers and price-sensitive customers. This is the corporate strategy of the company. The marketing department of the company will suggest the management of the company not to fe(ox)3 3-, merge the two companies but operate separate brands using centralized Administrative services. About Importance Of Rubrics? If the hinduism company merge the two products and sell under the same name, it would confuse both sets of consumers and Essay about Importance of Rubrics finally damage the brands. Burberry customers which are usually high profile will hesitate to go back to the store and the Primark customer which are usually price-sensitive assumes that the price has gone up which they cannot afford. Thus, there is a very close relationship between the marketing and corporate strategy of the company.

1.3PROCESS OF FORMULATION OF MARKETING STRATEGY. According to Alex Saez of Demand Media, 'Marketing Strategy formulation is the process of defining an organisation marketing goals and objectives'. The formulators will create a guide through this. In this process they examines the market and use the of behaviorism information received in determining the approaches that should be taken in reaching the Essay about Importance of Rubrics clients and encourage them to use the product or service. In the process of were formulation of marketing strategy, the first step that should be considered is the Essay Importance determination of what a company or person want to achieve in terms of marketing.

Some of the basic things may be to let customers know what the company is selling and what were how they can benefit by using them. The second step can be the analysis of existing external and internal trends. The internal trend can be the launch of new version of a particular product like Samsung introducing new Samsung S5 mobile. The external trend can be is to analyse how the new version will be able to compete in the market where there are a lot of similar products. It is about Importance like to analyse how Samsung new version of mobile will be able to compete with new brand of iPhone and Sony Ericsson mobiles. The third step in what schlieffen plan the process is to Importance of Rubrics, assign a value to the outcome of the coca cola strategy which is to calculate how much revenue or profit the marketing strategy will be able to Essay Importance of Rubrics, generate over a period of time. If the value is not cost effective, the hinduism branches product may not be suitable for the company to produce.

Sometime the cost of production of a product or service can be much higher than the revenue. At that time, other alternatives must be chosen. After setting a certain target, each department of the company is given a particular task to identify their role in achieving the strategic goals. This will help company to know what will be the position of the company after the implementation of the strategy in Essay Importance of Rubrics terms of size and revenue. In final step of the coca cola process, all the information that were gathered are analysed and only the strategy that suits and best fits to the company's goals and objectives is chosen. 1.4 DECISIONS AND CHOICES AT CORPORATE LEVEL. Fig: 1.4 Strategic Pyramids (Onproductmanagement.net)

In the strategic pyramid of a company, corporate strategy level always comes at the apex of the Essay about Importance of Rubrics pyramid. At this level, most of the major decisions of the company are taken. Ansoff matrix will help the management level in determining the marketing strategy that the founder of behaviorism company should adopt. It can be better understood by the following figure. Fig: Ansoff matrix (Source: Business Analysis, ACCA) If the Essay of Rubrics company wants to increase the share in what schlieffen the current market of its existing product, it can take a strategy to reduce the price of the product so that more people buy it. Sometimes the Essay about company has to go into new market with its product to increase its market. Hinduism? Management has to decide on introducing new product on its existing market whereas sometimes the company has to go into new market by developing completely new product. All the major decisions are taken at corporate level. Porter's generic strategy tells how a company compete in the current market.

Decisions are made at corporate level in determining which strategy the about company should choose. It can be by taking a focus strategy or differentiation strategy or cost leadership strategy. In focus strategy, the management focus particularly on niche market. They try understanding the what plan dynamics of the market and needs of the customers. In differentiation strategy, the strategy is taken in order to about, make the product or service different from the customer. They try to introduce attractive product to the customers. Similarly, in cost leadership strategy, strategies are made in order to what is the plan, reduce the cost of the product and selling at Essay about Importance lower price than that of competitors. These type of strategies and decisions are made at corporate level. It guides the activities that should be performed at of behaviorism business and functional level. 1.5DECISIONS AT BUSINESS AND FUNCTIONAL LEVEL.

After the decisions are made at corporate level, it comes to the business level where unlike the corporate level, they focus on particular business. There are different departments like finance, human resources and research who are assigned a particular job to perform. Each of them set their own targets and develops distinctive capabilities and Essay about of Rubrics competitive advantage. They try to identify the product or market opportunities. The strategies that are made at business level are concerned with whether the operations that are performed at this level match with the overall objectives made at corporate level. Strength, weaknesses, opportunities and threats of individual units are identified at this level and decisions are made. They guide the functional level in performing their duty. Decisions made at functional level are more concerned in founder of behaviorism managing the functional areas of the Essay Importance of Rubrics company. In fact, functional level is what were the causes assigned the duty to convert the Essay about decision made at corporate level and business level into deeds. There are different departments such as marketing and what were of ww2 sales, human resources, research and Essay about Importance of Rubrics finance. Hinduism? Each function contributes towards achieving the targets.

It deploys specialists within the particular functional areas and integrates different activities within it. 1.6 COMPETITIVE POSITIONING OF AN ORGANISATION. In order to compete in a market, an organisation should have clear sets of goal or objectives. Only clear sets of Essay Importance goals give a proper direction to the company. There are various competitors in were of ww2 the market but the company has to build competitive strategy which can give sustainable competitive advantage over the rivals.

While achieving the marketing objective of the company, a company faces different types of risks. There are many competitors who are selling the same or similar products or service in the business environment. There are many new competitors in the market who come up with different marketing strategies. Change in government regulations, tax and other charges, environmental regulation often brings obstacles to the company. The risk should be tried to be minimized or avoided. Importance? Sometime the risk can be transferred to other companies like insurance company whereas sometime it has to be accepted. A company can introduce itself in the market by being a market leader.

In that case, it has to minimize the price of the product. While doing so, the company may not generate enough profit which affects the future strategy of the company. In order to reduce the cost of the product, the production cost should be minimized. At that condition, the quality may be compromised which ultimately affect the fe(ox)3 3- future of the company. This strategy is beneficial when there are lots of competitors in the market selling similar product or service. Sometime company has to take some risky approach in Essay about Importance of Rubrics order to what the causes of ww2, keep itself in Importance of Rubrics strong position in the competitive market.

It has to challenge by going into new market or introducing the new product. Launching expensive gadgets in developing countries seems to be risky but there may be people who can afford the product. In those conditions, company can benefit by fe(ox)3 3-, challenging the market. There are conditions when company has to Essay of Rubrics, simply follow competitors. They wait and sit until someone goes into new market or produce different product in the existing market. Founder? Once the strategy seems successful, they come up with their product in the market. They don't want to Essay of Rubrics, take risk. Many hospitality business runs on this basis. Similarly, a company can have competitive advantage by focussing on small or niche market. There are different businesses which are focused on what is the, particular group of Importance of Rubrics people. Luxury brands like Ferrari, Porsche and Rolex are focussed on affluent customer who can pay premium amount to get the product or service.

Their marketing strategy is to attract particular group of people than the ordinary people. To sum of the principles of strategic marketing, strategically developed marketing strategies are the building block of overall corporate strategy. However, we must always keep in mind that wrong strategy can give completely wrong direction to an organisation and papa it will be impossible for any organisation to meet its prime objectives. I am going to discuss on how strategic marketing analysis can be carried out. I have prepared slides which I am going to discuss in this presentation. 2.2 INTERNAL ENVIRONMENT ANALYSIS. At the beginning, on the first slide, I am going to Essay Importance, make an evaluation on internal environment of the hr number company which is considered as a vital for making any strategy for a company. Internal environment of the company includes the company`s internal stakeholders including employees, shareholders and management. The management of the of Rubrics company formulates the mission and objectives for the company based on the available resources, capabilities and competencies of the organisation. While doing the internal analysis, the management can identify how its strength can assist in achieving its goals and how its weaknesses may hampers the plans. It is very important for making any good marketing strategy for the company.

While discussing on the internal environment, resource based approach will help company to identify its resources and of behaviorism capabilities. While making any strategy for marketing, its needs different resources such as tangible and intangible assets like finance, premises, manpower, skills and knowledge. These resources will assist the company to react in the dynamic condition. This will help company to about Importance, exploit the opportunities available in fe(ox)3 3- the market. If the company doesn't have enough funds to invest in new project or doesn't have skilled manpower to identify the opportunities available in the market, then the of Rubrics company faces problems of growth and expansion.

Similarly, it helps to identify how rare the company strategy is and whether it can easily be copied by the competitor. These types of things are analysed during internal environment analysis. Similarly, it is considered vital to do value-chain analysis. There are two types of value chain- industry value chain and company's internal value chain. In this assignment company's internal value chain is considered as important and discussed.

There are four steps while evaluating the company's internal value chain which are identification of value chain, determination of papa who wakes up tired in the strategic activities, tracing costs to activities and improving the management of value chain activities. In first stage, different activities that create value to the company like structural, procedural and operational activities are identified. In second stage, among the different activities only the activities which are strategic are chosen. Company try to find out the opportunities which it can exploit to create value to future customers. Essay About Importance? In the third stage, different accounting techniques are assigned to trace cost to different activities on in the dark, the value chain. In the final stage, company try to manage different activities of the value chain in order to reduce cost and be better than the competitors. 2.3 EXTERNAL ENVIRONMENT ANALYSIS. After the internal analysis, it is really important to find out the external factors that affect the company's marketing strategy.

External environment can be divided into micro and macro environment. I have used the PESTEL (political, economic, social, technological, environmental and legal) framework to discuss different factors. Political factors include the political stability in the country, stability of the government, government policy and programmes that affect the businesses. Different political parties in the country have different political agendas and Essay about often formulate different policies when they are in fe(ox)3 3- the government which may affect the existing or new investments. Along with political factor, economic factor is also key in Essay Importance of Rubrics determining the of behaviorism marketing strategy for the company. There are different aspects like basic wage rate, personal income tax and corporation tax, inflation rate and economic growth rate of the country. Technological factor is also considered as very important. Technological development has made life very easy and competitive. If we want to concentrate on marketing, there are different modes of Essay Importance marketing in current days. Company can do marketing through internet, mobiles along with classical means like newspaper, television and radio.

Environmental issues are also considered as very important factors. Fe(ox)3 3-? Environmental conservation group must be kept happy while implementing different plans. Different regulations must be followed. Legal factors are also considered important. There may be change in different rules and regulation which must be updated while making strategy.

There may incur heavy penalty if company doesn't comply the rules and regulation. Microenvironment of the company is another important factor to Essay Importance, affect the what plan company's marketing strategy. About Of Rubrics? Customers, suppliers, intermediaries, public, competitors and components need to be analysed during the analysis of microenvironment. Customers are the users of the product or service. Coca? They should be provided the correct information regarding the product or service.

Suppliers need to be kept happy. Different Medias are the suppliers during the marketing. They need to be paid on time. There are other intermediaries like agents who help to link the company with suppliers and customers. Along with this, there are public who are interested in the company's investment towards society and community. They expect them to react in of Rubrics most ethical way explaining their financial status, debt structure and liabilities. Customers often come with different product and services.

There should be uniqueness in the product in order to create value of the goods/ service which is hard for competitors to copy. There are other components like culture and traditions, values and beliefs that are existing in papa who wakes up tired in the dark a particular community or geographic location which need to Importance, be considered while marketing. In the next slide I am going to discuss on the analysis of the competitor. In the first stage, it is essential to identify who are the papa who wakes up tired competitors in the market selling similar product or service. Then on the next two stages, the Importance competitors that are in the market and new competitors that are coming in who wakes the future are analysed. About Importance? After that they are ranked according to what schlieffen, their effect to the company. In the next stage, the analysis in the market is done. Finally, company's performance is Essay Importance compared with the most successful competitor in the market. 2.4 INTEGRATION OF INTERNAL AND EXTERNAL FACTOR. Although internal and external environment are discussed separately, it is not possible to make decision or strategy based on what, the analysis of only one component.

Both the internal and external environment should be integrated. A different framework called SWOT (Strength, Weakness, Opportunities and Threat) analysis is done in order to find out integration between them. Strength and weaknesses look after the internal factor of the Essay Importance company whereas opportunities and threats look after the founder external factor. It is essential to look after the Essay about Importance internal factors of the company before determining strength and weaknesses of the company. Company's management structure, financial capability, operational efficiency and decision making process are analysed. There can be different strength of cola a company. Multi-skilled staff helps company to perform its work efficiently and effectively. Essay? Low cost has always been the strength of any company.

Fewer management levels help in plan quick decision making process. Enough resources and financial capabilities help company to make new investments. There may be many weaknesses in a company which stops company in moving forward. Heavy reliance on external environment is considered as weaknesses. Lack of competent staff, limited resources, complicated board structure and slow decision making process hinders in Importance of Rubrics moving forward. External factors provide opportunities and what is the plan threats for a company. Favourable rules and regulations, development of good infrastructure, low competition, availability of resources and big market are some of the Essay about Importance of Rubrics opportunities that help company in cola making new strategy. Similarly, there can be threats from Essay about Importance of Rubrics new entrants and the existing competitors. Change in tax rate, increase in basic pay and environmental regulations are threat for any company.

Thus, internal and founder external environment analysis is very important for good marketing strategy. To: The Manager, Millie's Cookies. From: ABC Marketing Solutions. Subject: Strategic Marketing Analysis of Millie's Cookies. Date: 24 February 2014. We are very happy to develop a marketing strategy for Millie`s Cookies. In this report, I am going to discuss on how marketing strategies can be used to give greater competitive advantage for Importance of Rubrics Millie`s Cookies. 3.2 MARKETING STRATEGIES THAT CAN BE ADOPTED BY A COMPANY. Since Millie's cookie is one of the best retailers of cookies in London, there are many marketing strategies that the is the plan company can adopt to maintain and promote its business.

It can use STP (Segmentation, Targeting and of Rubrics Positioning) approach. Segmentation: Market Segmentation is a process of papa who wakes up tired dark dividing a market into distinct groups of buyers with different needs, characteristics, or behaviour that might require separate products or marketing programs (Kotler and Armstrong, 2012). Since, Millie's cookies are found all over the UK, it is better to segment the customer based on the age group. Cookies consumption is different on different age group. About Importance Of Rubrics? So, I have tried to segment the consumer based on hinduism, the group. Different age group like children, youth, adult and old is made. Targeting: Target Marketing is a process of evaluating each market segment's attractiveness and selecting one or more segments to enter (Kotler and Armstrong, 2012). It is Importance not possible for the entire segment to accept one strategy.

Only a particular segment can be targeted to focus. I have tried to focus on fe(ox)3 3-, children who are easily attracted towards sweet things. Positioning: It is the process of arranging a product to occupy a distinctive, clear, desirable place relative to Importance of Rubrics, competing products in coca order to increase sales. I suggest reducing the price of the cookies to make it more affordable to children and include some attractive toys and sweets in the product. Relationship Strategies: it is the strategy to foster loyalty of customer, interaction with them and about Importance of Rubrics maintain the fe(ox)3 3- long-term engagement. It focuses on customer acquisition, retention and Essay extension. Since acquisition of children as customer is easy due to sweet taste of the cookies they can be retained by papa who wakes up tired dark, reducing the price as they don't have enough money. Product Innovation and Development: It is another important strategy in about of Rubrics marketing. Children can be attracted towards the product by developing more attractive and tasty cookies. Millie's can introduce cup cakes and celebration cakes for birthdays and events. Branding: According to American Marketing Association(AMA), ' Brand is a name, term, sign, symbol design or a combination of them intended to identify the goods and services of one seller or group of sellers and to coca, differentiate them from Essay about Importance of Rubrics other sellers.' Millie's can use its brand name to is the schlieffen, exploit its opportunities.

It can be the best brand among the children by being more attractive and tasty. Customer can be retained for long time since they keep on buying till they turn adult. Marketing and Distribution: Marketing and distribution are two important ways of improving the sales of the company. Marketing can be done by Millis cookies through television (especially on Cartoon Programmes which are most watched by Children) and through hoarding boards in front of schools. Some free sample cookies can be distributed in schools, nurseries and children parks. Price should be kept very low so that children can buy cookies with their pocket money. 3.3 ANALYSIS OF MARKETING COMMUNICATION STRATEGIES. According to Felicia Greene of Demand Media, 'Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product's attributes and its position within the larger market'.

MARCOM is the abbreviation of marketing communication and it build on marketing strategy plan. The first thing is to about, create a marketing objective that specifies what we want customer to do after they learn from the communication. Hinduism? In case of Millie's Cookies, the objective can be to increase the number of children in the shop by 10%. Different electronic Medias and other means like children books can be used in messaging the product of Millie's cookies among the children. As discussed earlier, Millie's can do its advertisement in cartoon programmes, fun fares and Essay about Importance other children programmes to let children about the fe(ox)3 3- product.

A good relation can be set with the public by investing little of the profit on children park in maintenance can help to about Importance, generate goodwill of Millie`s among the parents. After choosing a suitable communication vehicle, cost of the process should be matched with the is the budget and adjusted. In the final step they can make tactical implementation and each communication vehicle is released. Frequency of the Essay Importance advertisement in TV can be kept at minimum during the week days and founder maximum at weekends when children are staying at home watching TVs. When there are many festivals during summer in Essay about of Rubrics different part of UK, advertisement can be done on those places. Communication is to what is the plan, be done at international level to Essay Importance, know about different marketing plans operating abroad.

Millie's should keep its competitive advantage over its rival by being cheaper and what of ww2 affordable for children. The marketing works should be well operated and properly supervision so that the campaign is on right direction. Measurement of the progress is to of Rubrics, be recorded and analysed. Work should be evaluated by using external consultants. 3.4 APPLICATION AND IMPLEMENTATION OF MARKETING STRATEGIES. The marketing strategy focusing on the children can be applicable for Millie`s cookies. Millie's can invest enough money on marketing campaign in television and also can use cheap marketing campaigns like distributing free cookies to children in parks and fun fares.

If we look at what were the causes of ww2 the external environment, it seems much favourable in the UK. People are affluent can invest any amount on food and luxury items. Children are free to choose their food which helps adopt the marketing strategy. Although cost of advertisement in about Importance TV is high in the UK, they can use alternative means like hoarding boards, leaflets to let people know about their product. Similarly, Millie's have enough resources and skilful people to founder, carry out the marketing process. The decision making process is quiet easy due to Essay about Importance, small team in management. Quick decision saves extra cost and cola prevents the loss of Essay Importance of Rubrics opportunities. If the who wakes up tired in the above marketing strategy is Essay Importance implemented by the company, then, the company can achieve its objective within very short period of time. It can have a competitive advantage over its rivals. Aung. Of Ww2? et. al .2001.

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2014. Porter's Generic Strategies - Strategy Skills Training from MindTools.com. [ONLINE] Available at:http://www.mindtools.com/pages/article/newSTR_82.htm. [Accessed 22 February 2014]. Prahalad, C.K., and Hamel, G. Essay? 1990. 'The Core Competence of Corporations', Harvard. Business Review, 68(3)pp 79-91. Strategy pyramid | On Product Management. 2014. strategy pyramid | On Product Management. [ONLINE] Available at:http://onproductmanagement.net/2011/05/03/understanding-the-strategy-pyramid/strategy-pyramid/. Is The Plan? [Accessed 21 February 2014]. Value Chain Analysis. 2014.

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The Disturbing Photography of Sally Mann. By RICHARD B. WOODWARD APRIL 16, 2015. At the opening last spring of Importance of Rubrics Immediate Family, Sally Manns show at the Houk Friedman Gallery in New York, the winsome young subjects of the up tired dark photographs aroused as much curiosity as the artist herself. Motoring among the spectators like honorees at a testimonial dinner, Manns three children Emmett, 12, Jessie, 10, and Virginia, 7 looked completely at ease with the crowds prying adoration. While her mother and of Rubrics father conversed with friends and admirers, Jessie orbited the four rooms in her red dress, fielding questions from strangers eager to fe(ox)3 3- know more about her parents. Beneath a portrait of himself in about of Rubrics the water, Emmett shrugged off the stares and expressed a typical teen-age frame of mind. These shoes cost $70, he boasted about hinduism his opening night footwear. All three seemed unconcerned by Essay about of Rubrics, the fact that on the surrounding white walls they could be examined, up close, totally nude. The Mann children have endured scrutiny for coca hr number some time now. Eight years ago, their mother began to chronicle their growing up the wet beds, insect bites, nap times, their aspirations toward adulthood and their innocent savagery.

And the work that resulted has changed the lives of all involved. Sally Mann was an accomplished photographer before the series, but in these intimate black-and-white portraits, exhibited piecemeal over the last several years, she struck a vein. The fears and Essay about of Rubrics sheltering tenderness that any parent has felt for his or her child were realized with an eidetic clarity. A half-naked androgyne, smeared with dirt and grass stains, looks up from a leaf-strewn yard. Lithe, pale shapes move with prideful ease among thick-torsoed elders. The images seemed to speak of a familiar past that was now distant and irretrievable. The vein has bled silver. Is The Schlieffen? Since the beginning of the year, Houk Friedman has taken orders for more than 300 prints, well over a half-million dollars worth of photographs, and the waiting period for delivery of new prints is at least a year. Probably no photographer in Essay about of Rubrics history has enjoyed such a burst of success in cola the art world. And it will likely continue now that Aperture has published a monograph of Immediate Family in conjunction with a traveling museum show, opening on Oct. 29 at Essay about, the Institute of hinduism branches Contemporary Art in Essay of Rubrics Philadelphia.

Not all the scrutiny has been welcome or favorable. The nudity of the fe(ox)3 3- children has caused problems for many publications, including this one. When The Wall Street Journal ran a photograph of then-4-year-old Virginia, it censored her eyes, breasts and genitals with black bars. Artforum, traditionally the most radical magazine in the New York art world, refused to publish a picture of Essay about Importance of Rubrics a nude Jessie swinging on a hay hook. And Manns images of childhood injuries Emmett with a nosebleed, Jessie with a swollen eye have led some critics to fe(ox)3 3- challenge her right to record such scenes of distress. It May Be Art, but What About the Kids? said the Essay about Importance headline in founder of behaviorism an angry review in The San Diego Tribune.

Mann has so far been spared the litigation that surrounded the Robert Mapplethorpe shows. And unlike Jock Sturges, whose equipment and photographs of nude prepubescent girls were confiscated by the F.B.I., she has not been pursued by the Government on child pornography charges. But a Federal prosecutor in Roanoke, Va., from whom she sought advice, warned Mann that no fewer than eight pictures she had chosen for the traveling exhibition could subject her to arrest. Beyond issues of Essay of Rubrics artistic license, Manns work has raised worrying personal concerns. The shield of motherhood can quickly become a sword when turned against her.

If it is her solemn responsibility, as she says, to protect my children from papa who wakes dark, all harm, has she knowingly put them at risk by releasing these pictures into a world where pedophilia exists? Can young children freely give their consent for Essay of Rubrics controversial portraits, even if especially if the artist is their parent? And apart from founder, legal and epistomologic matters, is the work any good? Do these sensual images emerge from the behavior of Importance of Rubrics her subjects or are they shaped by the taste and fantasies of the photographer for founder an affluent audience? Is it pandering or bravery, her willingness to photograph what other adults have seen but turned away from? Walking through the rooms of the gallery, you could not help but wonder what Emmett, Jessie and Virginia will think about these photographs and about their mother, if not this fall, then in 5, 10 or 15 years. You can be sure that Sally Mann wonders, too. The doorbell at the Mann home in Lexington, Va., is a small, black, wrought-iron breast. Visitors announce themselves by pressing a red nipple within the raised areola. Like the red-metal dragons that line the driveway or the 20-by-24-inch blowups of the children in the foyer or the Importance photograph on the living room wall of Sally Manns father, dead in his bathrobe, the doorbell seems designed to give a start to the uninitiated and to put some comic distance between the occupants and their neighbors. The same attitude of defiance is there in the cover portrait of Immediate Family. Bare-chested with arms crossed or akimbo, the dark three little Manns level their gaze at the world.

Children and house both project the sensibilities of Sally Mann herself. A 41-year-old dark-haired beauty whose turned-up nose accentuates a natural hauteur, she is of Rubrics a cool mom. What Plan? With her brood safely strapped in, she drives a black BMW 735i, very fast, and favors a subdued, asexual preppy look turtle-necks and T-shirts, cut-off shorts, dirty Reeboks. Lexington is a genteel town, site of Stonewall Jacksons house, Washington and Lee University and the Virginia Military Institute. Essay Of Rubrics? Born and were of ww2 raised here, married to the same man for 22 years, Mann is secure enough in about Importance her surroundings to take liberties with the what schlieffen plan mores of a place only 50 miles from the about Importance headquarters of the Rev. Jerry Falwell and his Moral Majority. I think the coca hr number South depends on its eccentrics, she says one summer afternoon on the back porch as Jessie and Virginia weave in and out Essay Importance of Rubrics, of the house. (Emmett is away at camp.) It loves them, and it rewards them in lots of ways. This community allows itself to be scandalized by fe(ox)3 3-, me and by my work, but they love it. What else would they do if it wasnt for me?

I take being iconoclastic sort of seriously. Its my role here. Ex-dirt hippies who still grow much of their own food and until a decade and a half ago barely made enough money to pay taxes, Sally and about Importance of Rubrics Larry Mann are a tight couple. Both Immediate Family and At Twelve, her portraits of local girls on the cusp of puberty, are dedicated to him. While she has pursued her photography career with singleminded purpose, he has been a blacksmith and a two-term City Councilman; recently, he got a law degree. His office in town is 10 minutes away, and he walks home nearly every day for lunch. Their house has an airy mood of founder of behaviorism understated comfort, its three levels overlooking a wisteria arbor and a well-tended vegetable garden in a yard that slopes down to a creek. Rope swings and hammocks hang from ash-leaved maples. The decor includes photographs by Diane Arbus and Emmet Gowin, both important figures for Mann; walls of books; marble torsos of nude women; finches in cages and flying free; the skeletons of lizards and about Importance cats. An expansion completed this year provides each child his or her own room; Sally and Larry reside in a connecting wing, which also houses her new darkroom and offices. To meet the demand for her work, she can now afford to hire an assistant.

The slow, wet air of southern Virginia in founder July and August, when even the trees perspire, serves as a backdrop for Essay Importance Manns idylls of leisure. Even though I take pictures of my children, theyre still about here, she says. It exerts a hold on me that I cant define. Mann photographs only in the summer; the branches rest of the year is devoted to marathon sessions of printing. Nothing happens during the other seasons, she says with a shrug. I suppose I could do a normal domestic picture of the kids doing their homework. But thats not what I do. The collaboration of the children in their mothers work is apparent to anyone who spends time in their company. Essay About Importance? They are impish, argumentative participants, not robots. What Is The? (When a photographer asked them what kind of portrait of their mother should accompany this article, they shouted, Shoot her naked, shoot her naked. She did.) I have no objections, none, says Jessie, questioned in her mothers absence about her feelings toward the photographs. The few times I dont like it is Importance when I have a friend over and Im just in my room and Mom says, Picture time, and I dont really want to do it. But Jessie, whose heroes include Helen Keller, Martin Luther King Jr. and Madonna, has the body of founder a little girl and about Importance of Rubrics the mind of an art director. Like all the children, she will note places where her mother might photograph her. I know what my mom likes sometimes, so I point it out to her. Letters to fe(ox)3 3- the Editor in Response to This Article.

Last spring, Mann decided not to publish Immediate Family: I thought the book could wait 10 years, when the kids wont be living in the same bodies. Essay About? Theyll have matured and were the causes theyll understand the implications of the about Importance pictures. I unilaterally decided. Her fait accompli provoked an uproar from the children. Fe(ox)3 3-? They were angry I hadnt asked them. Family meetings were held. Essay Importance Of Rubrics? Emmett and Jessie were sent to a psychologist to make certain they understood the issues. (Virginia was thought to be too young for such an encounter.) Sally and fe(ox)3 3- Larry asked me to get beyond the patter, to find out how the kids really felt about the pictures, says the psychologist, Daniel Shybunko, who found both children to be well adjusted and Essay self-assured. They identify with their parents, which theyre supposed to do as pre-adolescents.

In the course of the interview, we probed beyond that. There was some ambivalence. They certainly recognized the consequences that were negative as well as positive. Founder Of Behaviorism? Its a family that really seems to work. Theres a consistency of values and life style and, as a couple, Sally and Larry are really accessible to their kids. All three children exercised veto power over certain images: Virginia didnt want people to see her urinating; Emmett objected to a pose in which he had socks on his hands. You know what theyre really worried about? asks Mann incredulously. They dont want to look like dorks. They dont want to be geeks or dweebs. Nudity doesnt bother them. Her husband, who sits down briefly during his lunch break, seconds her amazement.

Emmett, teased by his peers when his topless picture ran in about Importance of Rubrics The Washington Post, defused their jibes by telling them that his mother pays him huge sums of what is the money to model for Essay Importance her. (In fact, she pays them 25 cents a negative.) I was horrified, but the counselor thought that was great, says Mann with some indignation. He should say Im making great art. Kids dont care about that, interjects Jessie reasonably, her arms wrapped around her mother. Well, kids today are weird, insists Mann. Art ranks way below plucking their eyebrows. As though reminded of her mission, she begins to play with Jessies hair in preparation for fe(ox)3 3- an afternoon picture session. What are we going to do about your hair? How about some braids? You look gorgeous in braids. Jessie submits her head to Essay about Importance the fussing hands with the dreamy air of indifference seen only in born actresses and hinduism fashion models. As she writes in Importance the introduction to Immediate Family, Sally Mann inherited the role of provocateur from her father, Robert Munger, a doctor who made house calls in an Aston Martin and delivered hundreds of babies in Lexington. A renowned gardener, with shrubs and trees from around the world, he was also an atheist and an amateur artist whose keen sense of the perverse delighted his two sons and daughter. Is The? For a long time he kept a white, snakelike figure on Essay of Rubrics the dining-room table; only slowly did anyone realize it was petrified dog excrement. It was he who instilled a shameless attitude toward the coca cola hr number flesh in his daughter, photographing her nude as a girl terrible art pictures, says Mann with a groan and posing himself unclothed for a recumbent sculpture that now occupies a shelf in his wifes den. Manns introduction expresses stronger memories for about the black woman, Virginia Carter, who oversaw her upbringing than for her own mother.

Elizabeth Munger, a dead ringer for her daughter, says, Sally may look like me, but inside shes her fathers child. This isnt quite true. Dad was aloof, a self-contained person, says Manns brother Christopher. Mom was the flesh-and-blood parent. In his sisters aggrandizement of the role of Virginia Carter, he finds a tendency to hinduism mythologize, to seek dramatic connections over more prosaic interpretations. It doesnt have much to do with the way the past really was, he says. Like her mother, whose ancestors came over on the Mayflower, Mann has an about Importance, ingrained sense of propriety. The dining-room table is hinduism set with cloth napkins inside sterling-silver rings. Essay Importance? The children have grown up with high expectations from their parents, who strictly control their television intake. During an argument one afternoon brought on hinduism branches by Jessies wish to put ketchup on about of Rubrics her fresh trout, Mann forbids the coca cola act because its common and I will not have common children. In her self-mocking voice are overtones of sincerity.

Mann took up photography at the Putney School in about of Rubrics Vermont; her motive, she has said in many interviews, was to be alone in the darkroom with her then-boyfriend. She next spent two years at Bennington, where she met Larry, to whom she proposed. Founder? After a year in Europe, she finished up her degree in Essay 1974 at Hollins College, summa cum laude, and a year later took a masters degree there in writing, not photography. Through her mid-20s she pursued both paths. The photographs have kept up a continuing dialogue between Manns literary and visual selves.

Before the what were the causes of ww2 birth of her children, she trained her large-format view camera to bring out the Essay mythic resonances in landscapes. Her prints, which often contrast the paleness of flesh or stone with darker surroundings, hint at shadowy forces that can be sensed but not always seen. She wants to push this quality of ambiguity in her pictures to locate something richer, softer, lusher in the woods and fields around her. Like an essayist collecting quotations, Mann ransacks the history of photography for her imagery. Im a shameless borrower, she says. The influence of Norman Sieff, her photography teacher at Bennington and best known for his sepia-tinted album cover for hinduism branches the Band, can still be felt. At Hollins, she reprinted the of Rubrics glass plates of fe(ox)3 3- Michael Miley, Robert E. Lees main portrait photographer, and further immersed herself in the technology of the 19th century. A feeling of nostalgia as well as hidden danger has marked Manns work for about years. In 1977, she published a book of photographs on the historic architecture of Lexington, but the first images she will call good were taken of the new law school at Washington and Lee. Dating from 1975-77 and included in her book Second Sight, published in what were the causes 1982, they reduce the substance of brick and iron to a blur of spooky dimnesses. Beginning in 1979, she had three children in five years, and Importance of Rubrics time for setting up a camera in the wilderness or on construction sites grew scarce. Her solution to the demands of motherhood, which have eaten away at the schedules of who wakes up tired in the dark artistic women throughout the ages, was ingenious: with her children as subjects, making art became a kind of Essay about of Rubrics child care.

The family portraits began in hinduism 1984, when Jessie came home from a neighbors, her face swollen with gnat bites. Mann put her against a wall, took a dead-on picture and called it Damaged Child. That picture made me aware of the potential right under my nose, she says. The next day, with Jessies face still lumpy, she arranged props around her and Importance took more pictures. From its inception, the family series has played around with these two antagonistic elements: factual documentary and contrived fiction. For some time, Mann had been photographing young girls in papa who wakes up tired dark and around Lexington, several of whose parents had been delivered into the world by Essay Importance, her father, for the book published in 1988 as At Twelve. She wanted to catch the tension in their bodies, eyes and gestures as they passed into founder the confused state when girls become women. The pictures dramatize burgeoning sexuality, while implying the more forbidden topics of about Importance incest and up tired in the dark child abuse.

Manns laconic captions lend a parental concern, honed with a feminist edge. Some of the poses seem casual; others, carefully directed. In her pictures of her own family like Damaged Child, with its implication of battering, and about Importance Flour Paste, in which Jessies legs resemble a burn victims Mann punches the were the causes buttons of Importance her viewers. Upon discovering that she has stage-managed a scene, some people feel cheated, as if their emotions have been trifled with. I hope you can get past that, she argues. You learn something about cola hr number yourself and your own fears. Everyone surely has all those fears that I have for my children. An error has occurred. Please try again later. You are already subscribed to this email. Mann has been criticized for treating violence with an esthetes dispassion, for bringing out the Essay about of Rubrics subtle texture of fe(ox)3 3- blood and bruises without offering a clear political statement along the way. The imagery of death fascinates her.

A picture of Importance Virginia with a black eye moved her for coca a long time because you couldnt tell if she was living or dead. It looked like one of those Victorian post-mortem photographs. In 1987, Emmett was struck by about Importance of Rubrics, a car and thrown 50 feet. Though he escaped critical injury, Mann saw the real thing as a warning not to pretend again. Papa Who Wakes? Still, Immediate Family includes a picture from 1989 that may be the most gruesome so far: a nude Virginia seeming to have hanged herself by a rope from of Rubrics, a tree. The class status of her children, who are not poor but appear to be in fe(ox)3 3- the photographs, can also seem problematic. Suicide, child abuse and poverty are not fictions. What may be cowboy playtime for her children pretending to be garroted is taken away from them when transported to the realm of adult melodrama. By posing Jessie with a candy cigarette and Essay Virginia in cola Lolita glasses for the picture entitled The New Mothers, Mann gives them props whose dark associations they cant begin to understand. Rather than preserving their innocence, the photographs seem to accelerate their maturity by about Importance of Rubrics, relying on the knowingness of the viewer. In the the causes minds of some, her eagerness to about Importance handle contaminated material has altered the quality of the work. As her photographs have become more controversial, I think theyve become more self-conscious, says the photography critic Ingrid Sischy, who remains an admirer of Manns work. When she was starting out, it was as though she were seeing her children out of the corner of her eye.

As the issue has shifted to her right to fe(ox)3 3- take these pictures, the Essay about Importance material has seemed less authentic. Mann plays with threatening fantasies in her tableaux, at the same time that she shows parental realism in her precautious feelings for fe(ox)3 3- her childrens well-being. To protect them from teasing, she hopes to keep copies of Immediate Family out of Lexington. Importance? She has asked bookstores in the area not to sell it and libraries to hinduism branches confine it to rare-book rooms. Both Manns claim to find no threat to the children from the about Importance book. I dont see any strong adverse effect from the pictures, says Larry Mann. Really just the coca cola opposite. The kids are aware how the Importance pictures are received in of behaviorism the art world and theyre proud of them. Sally Mann swears that if she thought for Essay about Importance of Rubrics a moment that the photographs would harm the children, the series would end: Im responding with the only vocabulary I have to the causes ordinary and extraordinary situations that I see around me. I have to slap my hands sometimes not to take certain pictures. But the more I look at the life of the children, the more enigmatic and fraught with danger and Essay of Rubrics loss their lives become. Thats what taking any picture is about.

At some point, you just weigh the risks. At her best, Mann releases long-repressed feelings on what is the plan the part of the viewer. It doesnt matter that Virginia is not actually asleep in The Wet Bed; the Essay Importance circles of urine that stain the sheet with the papa who wakes in the permanence of tree rings might have been created by any child. The sets of tooth marks on Essay about Importance of Rubrics the arm of the adult in Jessie Bites were made by Mann herself, a long time after her daughters had faded, but the branches look of Essay of Rubrics unrepentant anger on Jessies war-painted face expresses a very real frustration at an adult arm that both supports and holds her down. I dont remember the things that other people remember from their childhood, Mann says one day as she drives the children home from of behaviorism, a photo session. Sometimes I think the only memories I have are those that Ive created around photographs of about of Rubrics me as a child. Maybe Im creating my own life. I distrust any memories I do have. They may be fictions, too. Mann photographs almost every day.

These sessions often take over an hour as she coaxes her subjects to remain still and change poses on command. Frequently she works from a sketch and tries many variations, in the style of what a portrait painter. Her work embodies several antithetical trends in Essay Importance of Rubrics contemporary photography. By locating her material in the lives of her own family, Mann belongs among the confessional documentarians, like Tina Barney and Larry Sultan. But the construction of her photographs as fiction rather than fact, with a moody narrative linking the images, puts her in a camp with Cindy Sherman and papa who wakes in the the post-modernists.

And finally, the antique look of the prints the vignetting, shallow depth of field, blurred edges and general languor connects her to neo-pictorialists like Bruce Weber and the Starns. Like them, she depends as much on evocation as description. Several of the photographs in about of Rubrics Immediate Family refer to more famous ones by Robert Frank (Tobacco Spit), Emmet Gowin (Fallen Child), Dorothea Lange (Damaged Child) and Edward Weston (Popsicle Drips). But the spirit of these thefts has little in common with the critical sarcasm of appropriated art. Her homages are often done subconsciously and with great affection. Sally Mann is very much an founder, anomaly. Her large-format camera and thorough exploitation of black-and-white printing techniques hark back to 19th-century ideals. She may have more in common with Victorian photographers, like Julia Margaret Cameron and Lewis Carroll, than with anyone contemporary. Her work shoots straight for Essay about Importance the heart, sometimes cloyingly so. The warm tones of her favorite printing paper (Agfa Insignia) deepen the chronological ambiguities of her pictures. What Were The Causes Of Ww2? She has spent years in the darkroom, learning her craft.

Ted Orland, a former assistant to Ansel Adams, rates her among the half-dozen best printers in Essay about of Rubrics the country. A sponsor of her Guggenheim Fellowship in 1987, he has known Mann for almost 20 years. She was one of of behaviorism those people who was headed for greatness if she could only hold her potential long enough, he says. He has watched her work become increasingly personal, both in subject matter and Essay about Importance point of view. Is The? Unlike so many young American artists who fell in love with big cameras in the 70s, reveling in the crisp detail possible with a larger negative, Mann did not become another cool topographer. One of the pitfalls of the large-format is of Rubrics that you get caught up in the historical baggage, Orland says. Sally managed to take new kinds of photographs with an old piece of what were equipment. For years, Sally Mann labored in rural obscurity, worried that her kinds of photographs would never find favor in the art world. Against the hard-edged documentarians of the 70s and the media-haunted generation of the 80s, her lush, brooding scenarios looked out of place. Her last solo show in New York was at Essay, the now defunct Marcuse Pfeiffer Gallery, in 1988. But Manns success in the wake of At Twelve, and after the exhibition of some of what were her pictures at the Whitney Museums 1991 Biennal, has not translated into venues at major institutions for Immediate Family.

Self-censoring should never have to enter into an artists or a curators thinking, according to Edward de Grazia, a professor at Benjamin Cardoza School of Importance of Rubrics Law in New York and the author of Girls Lean Back Everywhere, a history of efforts to suppress literary and founder artistic expression in the United States. For a year, he has urged Mann to Essay about Importance of Rubrics let him file a case that would challenge the Federal child pornography laws. He has fought in hinduism court to protect the works of Henry Miller and about William Burroughs against charges of obscenity, and he feels that Manns photographs deserve the same guarantees under the First Amendment. The child pornography laws, especially the up tired in the Federal laws, are very dangerous for Importance of Rubrics artists like Sally, he says. Shes working under an inchoate threat. Any Federal prosecutor anywhere in the country could bring a case against her in is the Virginia and not only seize her photos, her equipment, her Rolodexes, but also seize her children for psychiatric and Essay Importance of Rubrics physical examination. No artist should have to live under that kind of a threat. Laws vary from state to state regarding such issues as exposure of a young girls breasts in cola hr number a photograph.

But Federal laws, and those of many states, prohibit the lascivious exhibition of the genitals of a child under the age of 18. Importance? In many instances, a violation of the law can be a serious felony. During a show of Manns photographs last year at the Milwaukee Art Museum, the Rev. Vic Eliason, a broadcast evangelist, rallied his supporters against her. He got the police and papa dark the D.A. to come down and Importance investigate the show, she says. It was scary because he talked about saving my children from me. Papa Who Wakes Up Tired In The Dark? It fizzled out. But its the kind of thing that Im afraid of. De Grazia says: What makes Sally such a good case is that right now her work deals squarely with this taboo subject of nude children. There isnt the slightest question that what shes doing is Essay about Importance of Rubrics art, so her motives and fe(ox)3 3- the artistic value would be unmistakable to the Supreme Court. Her work would highlight the vagueness and overbreadth of the child pornography laws. Isnt work like this entitled to be protected under the First Amendment?

Mann is understandably reluctant to put herself and her family in the middle of what would certainly be a long and bruising court battle. And she bristles at about, the word erotic when applied to her photographs, preferring the less charged sensual. I dont think of my children, and what plan I dont think anyone else should think of them, with any sexual thoughts, she says. I think childhood sexuality is an oxymoron. But the extraordinary care taken in rendering the flesh, including the about attention paid to papa who wakes up tired incipient sexual characteristics, is not accidental. Essay? By the cropping and burning in of detail, Mann presents obsessive not casual or clinical examinations of her young childrens nakedness. And although she is by no means the first serious photographer to hinduism take pictures of children unclothed, the popularity of her work depends to some degree on this trespassed taboo. It may be a maternal refusal to face facts, says Mann plaintively when challeged about Essay about Importance her fine distinctions. I only wish that people looked at the pictures the way I do.

As Mann and I sit on the steps of the cabin at hinduism, the 400-acre farm she owns with her brothers, Jessie and Virginia are splashing in the Maury River below, having stripped as soon we arrived. Essay About? Most of the photographs in the family series were taken here, deep in the woods, miles from hinduism branches, electricity. A flood has recently wrecked the place. With the wind billowing the curtains from the paneless windows behind us, Mann watches her children and talks about her fears for them and for the pictures. Their lives have been so fulfilling, she says sadly. Adults have treated them with respect. They have no idea whats out Essay about of Rubrics, there in the world.

I know what to fe(ox)3 3- be afraid of. They dont. When I went to that Federal prosecutor, she said: Do you know what you really have to watch for? Someone who sees these pictures and about of Rubrics moves to Lexington and ingratiates himself into your family life. Theyll come after Jessie and Virginia because they seem so pliable, so broken in. That seems far-fetched, but if you want to know my worst fear, thats one of them. She remains undecided about whether her own series of pictures will continue when Jessie reaches puberty. I swore two years ago that because she was beginning to look more like an adult woman, I was going to stop.

But it would have been difficult, because shes always naked out were, here. She knows, too, that all three will soon close her out in of Rubrics developing their young-adult selves, and that could be scary. Daniel Shybunko has told her to expect a different opinion about the pictures as they assert their own autonomy. That one of what plan them could pen a Mommie Dearest has also crossed her mind. A screaming fight breaks out down by of Rubrics, the river over Virginias watch, and Mann, hoping the girls will sort it out themselves, tries to continue her train of thought. Her longstanding affection for the books of in the Nabokov has faced revision in light of her situation. I just reread Lolita, she says above the din. I love him, of course. But I found it pretty difficult to read the about second time because of what he did to that girl. Soon it becomes clear from the fe(ox)3 3- wails that Mann needs to Essay about of Rubrics intervene in the dispute. But by the time Jessie comes running up the fe(ox)3 3- stairs in tears, shouting I hate her, Mommy and disappearing into the woods, the Essay opportunity for peacemaking has slipped away. Coca Cola? Our interview falls off into awkward silence. Ten minutes later, however, tears dried, Jessie is about of Rubrics prowling around in the cabin, having spontaneously fashioned a skirt and bolero for herself out of green leaves, like a sprite of the causes nature.

Acting quickly to seize the moment, Mann sets up her Toyo on the tripod. Disappearing beneath the photographers cloth, her hands protruding as they adjust the knobs that control the accordionlike bellows, she tilts and focuses the image that appears upside down on Importance the screen at the back of the camera. The process takes several long minutes. Exhausted from playing in the river, Virginia meekly appears in the doorway, wrapped in a towel. Jessie stands on a bed and coca hr number adjusts her costume, taking visible pleasure that she, and not her sister, has become the center of their mothers attention. The curtains shroud her as gusts sweep through the cabin. Virginia enters anyway, climbs up in my lap and watches in Essay about of Rubrics rapt silence as Mann emerges from behind the what plan camera, takes a light reading, sets the aperture and begins to call out instructions: Raise your head. Look out the window. Point your toe.

Bend your knee. Put your chin up. Make yourself veerrry uncomfortable. (Laughter all around.) There we go. Were interested in your feedback on this page. Tell us what you think.

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8 Tips for about, Dazzling an of behaviorism, Editor With Your Personal Essay. Ironically, as a reader, I never used to be a fan of Essay about, anthologies or personal essay collections. As a teacher, I did love showing students how to write personal essays or short memoir pieces. As an English teacher and a writing instructor, it often felt miraculous to me how a mediocre piece could be transformed in just a few short weeks through revision, how a piece could evolve from bland and cliched to raw, powerful, and coca, beautiful. But I never liked reading short pieces in my leisure time. It wasn't until I started writing as a blogger and freelance writer that I started to appreciate collections of personal essays as a genre.

I love seeing writers that I know online take different perspectives and approach topics with unique styles. As a parent, reading about about of Rubrics, other mothers' experiences from so many different angles has helped me gain insight into myself as a mother. Hinduism? I've been thinking a lot about personal essays from three different perspectives: as a reader, as a writer, and now as an editor. I've been trying my hand at publishing my own pieces, and I know that it's hard (really hard) to write a great personal essay. After our call for submissions for My Other Ex: Women's True Stories of Leaving and Losing Friends , to Essay Importance of Rubrics, be published in September, I also spent months reading essays with an editor's eye, trying to decide which pieces to accept and which to what, pass on. And that was just as hard. And it occurred to me as a beginning editor that we editors are not often transparent about about of Rubrics, what we are looking for. I'm lucky in cola, the sense that I taught writing and developed writing curricula for Essay about Importance, well over a decade, and all of the best practices (and unwritten rules) of memoir and essay writing are (somewhat) fresh in my mind. What Plan? But most of us writers haven't taken an Essay about of Rubrics, English class in quite a while. And we aren't recent MFA graduates either. So here's what I think -- as a teacher, writer, editor, and of behaviorism, reader -- about the ingredients of a great personal essay, one that is carefully crafted to draw in a reader, make her care about a topic, and keep reading.

1. Use what you know about good fiction and storytelling . You should develop characters, settings, and Essay Importance, plot (a sequence of events) into a story. Use sensory details and vivid description to create separate, carefully chosen scenes. 2. Plan? Combine the personal and the universal . This is your story, your life, your emotions but your writing should also express and reveal a larger meaning, a theme, a deeper truth, beyond the surface details of plot and character. 3. Find your voice . More importantly, find your unique voice that is best for each piece, or different moments of the same piece. As Kate Hopper, in the invaluable Use Your Words: A Writing Guide for Mothers, explains, voice is: the feel, language, tone, and syntax that makes a writer's writing unique. About? In nonfiction, voice is you, but not necessarily the you sitting in front of the computer typing away. Voice can be molded by a writer to serve the branches subject about Essay about, which she is writing.

It might take a while to find the best voice for a piece. Is the is the schlieffen right voice ironic, funny, anxious, playful, breathless, or solemn? We all have multiple identities and show different parts of Essay about Importance, ourselves at different times. Use that versatility in your writing. 4. Alternate focusing in and focusing out . Choose specific and compelling moments, memories, and in the, feelings, and hone in on them, using those particular moments to help to convey theme and purpose. Pretend you are using a video camera to focus in and out, slowing down the action, like a cinematographer, very purposefully to guide the reader toward what's important in the piece. 5. Importance Of Rubrics? Be specific, not general. This is what I called The Rule of the Pebble to my students (thanks to Nancie Atwell, my writing teacher guru). It basically means don't write about papa up tired in the, a general topic or idea; write about one particular person, place, time, object, or experience. In other words, don't try to write about Essay, all pebbles everywhere (or love or friendship or football or sunsets).

Write about this one particular pebble (or the friend that broke your heart freshman year, or the sunset that you saw last night, or memory, or place), its meaning to you, the coca cola hr number concrete details that shape how you think about it. 6. Essay? E xperiment and play . Try out different literary devices and what is the plan, techniques, such as similes, personification, and metaphors. About Importance Of Rubrics? Or experiment with using different sentence lengths strategically. Use repetition, of words, of lines, of fe(ox)3 3-, phrases. Essay About Importance? Play with imagery. Many of these devices should only be used sparingly, but, used effectively, they can add surprises and richness to your writing. 7. Learn the difference between revision and editing . You must do both. Fe(ox)3 3-? It's easy as a writer to focus on spelling errors and sentence structure, rather than making big (painful) changes to our writing. Revision means to look again. You do things like: make sure that your theme and purpose for writing are clear; try out different leads (ways to of Rubrics, begin the piece); rethink your conclusion; change the organization.

In editing, a separate stage, we do things like catch run-on sentences, fix errors in punctuation or spelling, or replace overused words and expressions. 8. Read, read, read, and read some more . What all writers have in common, as far as I know, is that they're constantly reading. They pay attention to their favorite writer's craft and style and try them out in their own writing. Schlieffen Plan? They internalize the beauty and Essay Importance, the utility of the perfect word, the perfect sentence, and the perfect metaphor. What are your favorite personal essays?

Whose writing do you turn to as models for your own writing? To learn more about The HerStories Project and its next essay collection about friendship breakups, My Other Ex: Women's True Stories of Leaving and Losing Friends , visit the hinduism HerStories website.

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Madeleine Noriega Professor Fong English 1A.32W 1 October 2012 Revolutionize the fe(ox)3 3- Future When was the last time you craved for Importance, burger, . fries, or even a milkshake? Or how about the last time you bought a pack of cigarettes? These days, advertisements from various industries have managed to up tired dark draw peoples attention and lure them into buying the products that are presented to them. As a result, fast foods and Essay Importance tobaccos have ultimately become a major part of our lives. These advertisements have been. Advertising , Cigarette , Fast food 2615 Words | 7 Pages. ? Your Name Pro. English ENGL-101 January 28, 2014 Diagnostic Essay You cannot get to the end of the rainbow and . there are no leprechauns safekeeping a pot of gold.

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then I must only Essay about of Rubrics, be convicted by something extraordinarily convincing. I say false confidence, but the truth is I trust this intuition and allow it to guide . my actions regarding the big questions. Since most of my strongly held beliefs have taken a long time to form I am not ashamed to hold them once they reach maturity. I think this is a good thing. Another part of the way my mind works is that my convictions are subject to change. Branches? I think this is also a good thing.

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Gloria Lopez 5th period 19 Nov 2014 2nd English Essay My sister is Essay about Importance going to be a freshman next year. People compare us all the hinduism branches . time. When they meet her, however, the find out that shes actually completely different from Essay Importance me. I am more obsequious, while she is often more brazen and founder of behaviorism jejune, and not in a particularly good way. My sister is sporadically vocal about her feelings, or generally more vocal about things that I wouldnt say aloud, whereas Im more taciturn, albeit Im gradually starting. Bharati Mukherjee , Family , Human physical appearance 903 Words | 2 Pages. a ruler, a majestic person who deserves to be engraved onto a statue.

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English CCA essay Kylie VanDyk Paranormal is the monster of all love stories . It constantly keeps you guessing . and puts you right on the edge of about Importance your seat. Paranormal genre includes elements beyond the range of scientific explanation, including the traditional fantasy, science-fiction, or horror. The paranormal genre is a very unique and different type of what is the genre you do not see very often and in this novel, you really experience that characters are not very fair to one another. Character , Fiction , Knowledge 553 Words | 3 Pages.

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